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California
Licensee
to Launch Bilingual MegaLinker™
in San Joaquin County, CA.
"We
have successfully argued that the invention is
patentable over the prior art references, including
those submitted by
Microsoft and Sun Microsystems. The MegaLinker
patent renders all standard yellow page directories
to a subordinate industry" - Esme Taylor,
inventor.
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Sacramento, CA—June 28, 2004--CEO Esme Taylor of
Sausalito’s Yellow Pages Superhighway, Inc. (YPS) and Rudy Roma, CEO of RCN Milestone Publications, Inc.,
signed a formal agreement today in order to begin the
process of integrating the patent-pending MegaLinker™,
an entirely new Internet revenue-generating system, for
online yellow page directories with RCN’s bilingual
yellow page directory, La
Seccion Amarilla en Espanol.
The agreement covers the joint development,
marketing and promotion of the online directory.
Mr. Roma plans to
launch the online version of his printed bilingual
yellow page directory that currently serves the Manteca
and Tracy California communities.
Under the agreement with Yellow Pages
Superhighway, RCN’s Central California Publications
will conduct the beta test to integrate the MegaLinker™
with its current and future Spanish-language yellow page
directories, which will serve the Central Valley of
California, including Modesto and Fresno and Stanislaus
County cities in 2005.
La
Seccion Amarilla en Espanol's bilingual
MegaLinker™
will test responses to the MegaLinker model from
businesses, users and sponsors. The partners will also
test user responses through advertising in the local
papers, television and radio, and other marketing
opportunities. |
|
Esme
Taylor, CEO of the Yellow Pages Superhighway, Inc.
and Rudy Roma, CEO of RCN Milestone Publications, Inc.
shake hands over the signing of the Agreement to license
the as their online companion to the MegaLinker system
for
their yellow page directory, La Seccion Amarilla en
Espanol. |
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Mr.
Roma said, “Local Spanish-speaking businesses and
users, which have, until now, been underserved on the
Internet, will have bilingual online directories
aimed specifically for their use. With the unique
MegaLinker system, all these businesses’ advertising
reach is powerfully expanded because they can log on to
display their Web sites in specific local zip codes and
categories, and can even stop and start their
advertising at will. Business people can make all
these choices themselves by simply logging on to the
MegaLinker system through RCN’s
online directories, La Seccion Amarilla en Espanol.”
Inventor
of the MegaLinker system, Ms. Taylor said, “The
MegaLinker™ is the engine that drives the new
revenue and delivery system destined to relegate
all standard online yellow pages to a subordinate
industry.
However, this does not mean that yellow page directories
will be out of business. On the contrary, integrating
with the MegaLinker will substantially enhance their
profits by expanding both their national and
international reach as well as specifically targeting
local markets for even the smallest of businesses, which
has not been possible on the Internet up to now. By
partnering with the MegaLinker system, as RCN Milestone
has, yellow page companies can participate in
MegaLinker's new revenue-sharing features, without
scrapping their present systems."
Ms. Taylor expanded: “The MegaLinker system serves
the global marketplace by facilitating cross-border
trade, and opens many doors for large global marketing
partners hungry for a new game. Corporate
advertisers can, with just a few keystrokes, display
their Web sites in directories around the world in the
categories, areas, dates, quantities of visitors and
language of their choosing.”
One of the many innovative features in MegaLinker’s
model is an entirely new ‘virtual real estate’
revenue-generating system called BumpRate™, which
introduces an exciting 'bump-your-sponsor' opportunity
into a hitherto plain, utilitarian directory. Bump-Rate's
revenue is easily generated when businesses log on and instantly
bump their sponsor's Web site off the real estate
underneath their free listing, and replace it with their
own Web site. Bump-Rate™ introduces an
entirely new revenue system not based on any marketing
or advertising strategy being used on the Internet
today.
“In
light of the fact that there are over 300 yellow page
companies on the Internet today none has succeeded in
creating significant value for users or advertisers as
each delivers content in the same look-alike
format." Ms Taylor added.
“MegaLinker changes all that with its
patent-pending technology that presents and advertiser's
Web site directly under the listings.”
____________________________________________________________
The
Yellow Pages Superhighway, Inc., a pioneer online since
1994, offers search engine optimization, hosting and
marketing services to clients in every industry and
service. http://www.bestyellow.com
For
more information, please contact:
Esme
Taylor, CEO
Yellow
Pages Superhighway, Inc.
www.bestyellow.com
P.O.
Box 1687
Sausalito,
CA 94966
(415)
332 9822
(415)
332 1473 (fax)
____________________________________________________________
RCN
Milestone Publications, Inc., publishes La Seccion
Amarilla en Espanol, a bilingual yellow page
directory servicing the Manteca and Tracy communities in
Northern California.
For
more information, please contact:
Rudy Roma, CEO
RCN Milestone Publications, Inc.
203 W. Main Street
Ripon, CA 95366
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